Category Archives: Featured
We are all Behavioral (part two)
After our last article on this subject, alert reader Liam pointed out that it might be harder to find an example when buyers are NOT behavioral and behave completely rationally during their purchases. This is quite true, so we thought we’d keep this entry short and show a good example of a company who has [...]
Norman Borlaug
A few people can be happy that they have saved a life. Fewer people can boast having saved more than one. Very few indeed can say they saved not millions, but hundreds of millions of lives. With the rubbish that have become household names these days, it is truly a shame that the name Norman [...]
We are all behavioral (part one)
Economists have now discovered (or at least most of them have) that people are not efficiency robots, but they are what economists call “behavioral”, and what non-economists call “human”. What does this mean? Well, it turns out that people have biases, people can be lazy, people sometimes work against themselves and often make detrimental choices. [...]
Get Ready for our New Book!
Yes that’s right! Our book, both new and improved at the same time, will finally be released (soon)! Yes that’s right! Our new book still hasn’t been released! So anyway, we figured the best way to keep every up to date would be to just shoot you an email once it is out. Then we [...]
