Bonobos and the Dumb Agent Theory

The men out there who consider themselves “fashionistas” or at least up to speed on the latest trends will no doubt have heard of Bonobos, the online-only pants store which seems to be doing so well despite the downturn (they’re saying $4million in sales this year).

That’s all good fun, but it has also come to our attention that they are using a couple Dumb Agent Theory concepts to come up with their newest shirt designs. So, were there a fashion prediction market, we’d predict that Bonobos is a company to keep your eye on.

Since you’re recovering from your eggnog and prepping for New Year’s, we thought we’d keep this short and sweet. Enjoy the Holidays!

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